From Food Waste to Food Wow! SUPALAI Supports Rescue Gelato by PEAR is hungry When Good Ideas Are Given Space to Grow
News release 16 July 2026
From Food Waste to Food Wow!
SUPALAI Supports Rescue Gelato by PEAR is hungry
When Good Ideas Are Given Space to Grow
SUPALAI Supports Rescue Gelato by PEAR is hungry
When Good Ideas Are Given Space to Grow
A large amount of surplus food is discarded every day, not because it is no longer edible, but because it no longer has the opportunity to be chosen. Guided by the belief that leftovers still hold value, PEAR is hungry developed Rescue & Eat, a project that brings surplus ingredients back to life by creating new value through food. The project aims to encourage people to view “leftovers” from a different perspective. With support from Supalai Public Company Limited, Rescue Gelato has been given the opportunity to reach more people and expand conversations around food, waste, and the responsible use of resources to a wider audience.
One of the projects under Rescue & Eat is Rescue Gelato, developed from surplus bakery items that remain of good quality but would otherwise have no further use. At CTC 2026, a total of 650 cups of Rescue Gelato became part of the activities at the SUPALAI booth, helping communicate the importance of valuing resources and inviting visitors to explore new perspectives on food, waste, and a less-impact lifestyle through gelato made from ingredients that were once overlooked.
Visitors had the opportunity to enjoy three Rescue Gelato flavors, all developed from surplus bakery items:
- Toasted Malt — made from assorted toasted bread
- Croissant Crisp — made from butter croissants
- Berry Danish — made from berry Danish pastries
SUPALAI’s support also helped rescue more than 10 kilograms of surplus bread before it became food waste.
The rescued bread was transformed into gelato, extending its life cycle and creating renewed value. This helped avoid approximately 25.30 kgCO₂e of greenhouse gas emissions, equivalent to the amount of carbon absorbed by around two mature trees over one year. This activity not only offered refreshment to participants at CTC 2026, but also served as another example of creating new value from something that might otherwise have been overlooked. More than 10 kilograms of surplus bread were given the opportunity to become food once again, sparking small but meaningful conversations about food, waste, and the responsible use of resources.
Because sometimes, change does not have to begin with something big.
It may begin simply by looking at “leftovers” in a new way.
It may begin simply by looking at “leftovers” in a new way.
Small Scoop of Future Thinking for Better Living.



