Supalai Unveils “Driven for Tomorrow” Strategy, Targets THB 45 Billion in 2026 Sales

News release 27 January 2026

Supalai Unveils “Driven for Tomorrow” Strategy, Targets THB 45 Billion in 2026 Sales

Launching 28 New Projects Worth THB 35 Billion; Expanding in Australia with THB 15 Billion Target

Advancing the Organization through Data-Driven Operations and Sustainability

Bangkok, Thailand — Supalai Public Company Limited (Supalai) announced its business direction for 2026 under the theme “Driven for Tomorrow,” amid an economic environment expected to grow within a limited range. The Company remains committed to steady growth alongside long-term sustainability through the development of projects in locations and formats aligned with market purchasing power.

For 2026, Supalai targets total sales in Thailand and Australia of THB 45 billion* and plans to launch 28 new projects with a combined value of THB 35 billion, including expansion into new provinces such as Suphan Buri and Koh Samui. Supalai will also strengthen a more balanced revenue base through its international business—particularly in the Australian real estate market, which recorded growth of over 370% in 2025—while expanding into warehouse leasing. In parallel, the Company is elevating its organization through Data-Driven operations and a Sustainability-Driven framework, aiming toward Carbon Neutrality by 2050.

Strong Signals and Challenges Shape 2026 Business Environment

Dr.Prateep Tangmatitham, CEO of Supalai Public Company Limited, stated that 2026 presents both positive signals and significant challenges. On one hand, the economy continues to grow despite slower momentum; inflation is expected to decline and the policy interest rate trend is easing. On the other hand, household debt remains high, requiring careful management of consumer purchasing power and borrowing capacity.

This context, Dr. Prateep emphasized, reinforces the need for the Company to be highly precise in business management across all dimensions—product, location, pricing, after-sales service, and financial strength—to support long-term stability. Supalai will also enhance its business structure through portfolio management, expansion into high-potential provinces, and the development of both products and talent to sustain high-quality and long-term growth.

THB 45 Billion Total Sales Target Across Thailand and Australia

Supalai’s 2026 sales target of THB 45 billion* consists of THB 30 billion in Thailand and THB 15 billion* from Australia. The Company also targets total revenue of THB 37.5 billion*, comprising THB 27 billion in Thailand and approximately THB 10.5 billion* from Australia.

Growth will be driven through improved efficiency in ready-to-sell projects, new project launches, expansion into additional provinces, and business diversification—supported by strong financial fundamentals. Supalai currently holds total assets of over THB 98 billion, maintains an A credit rating for 12 consecutive years, and benefits from low financing costs, reflecting its readiness for stable and sustainable growth.

“Ultimately, customers make decisions based on confidence,” Dr. Prateep said, reaffirming Supalai’s commitment to three core pillars: product quality, construction standards, and accessible after-sales service—ensuring customers feel at ease from purchase decision, confident upon moving in, and willing to recommend the brand. This direction aligns with Supalai’s 2026 brand positioning: “Supalai Inspire Aesthetics of Life,” focusing on delivering quality living that is reliable from day one and sustainable over time.

2026 as the “Year of Strength”

Mr. Teitecha Tangmatitham, Managing Director of Supalai Public Company Limited, said that 2025 was a challenging year due to factors affecting confidence and operations. However, the Company demonstrated resilience in organizational capability, processes, and crisis management—positioning 2026 as a “Year of Strength,” where Supalai will move forward firmly on a stronger foundation.

For 2026, Supalai has set three key performance targets: THB 30 billion in domestic sales, THB 35 billion in new project launches, and a THB 8 billion land acquisition budget to ensure portfolio continuity. The Company plans to launch 28 new projects across Bangkok–Metropolitan areas and regional markets, balancing low-rise housing and condominiums.

For revenue recognition, Supalai targets approximately THB 27 billion in Thailand, driven mainly by condominium transfers including Supalai Park Ekkamai–Pattanakarn, Supalai Sense Srinakarin, and Supalai Kram Khao Tao, with a combined value of THB 6.08 billion.

In 2025, Supalai successfully achieved sell-out for 21 projects worth THB 35.47 billion, including 13 low-rise projects and 8 condominium projects. In 2026, the Company will launch key projects such as “Supalai Loft Thapra Interchange” and “Supalai Prima Villa Rangsit Khlong 3,” while expanding into Suphan Buri and Koh Samui, Surat Thani, covering a total of 30 provinces nationwide.

Australia as a Key International Growth Market

Under its “Global Driven” framework, Supalai continues to prioritize Australia as a high-potential overseas market. Following growth of more than 370% in 2025, the Company targets THB 15 billion* in sales from Australia in 2026. The focus will remain on maintaining a balanced portfolio and selecting projects aligned with real market demand to ensure sustainable overseas income and long-term business stability.

Supalai currently invests across multiple states in Australia. In 2026, the Company plans to launch one new project in Melbourne, bringing its total Australian portfolio to 25 projects across 4 states and 6 cities, with a total value of THB 176.5 billion* (based on Supalai’s shareholding proportion), reflecting readiness for appropriate expansion based on market conditions in each area.

Driving Transformation through Data and Sustainability

Supalai believes that continuous growth requires systems capable of real-time monitoring, measurement, and adaptability—especially in a rapidly changing business environment. In 2026, the Company will further advance Data-Driven operations by integrating data into “The Data Frontier,” Supalai’s central data platform (Central Brain), supported by a clear Data Governance framework. This will enable cross-functional data connectivity, reduce duplication, improve agility, and support strategic decision-making.

Supalai is also leveraging data to enhance customer experience through the “SABAI” application, with plans to introduce more than 35 new features, reflecting the Company’s continued commitment to innovation and digital service development to deliver the best experience for customers at every stage.

Beyond financial targets and business plans, Supalai’s 2026 direction is reinforced through Sustainability Driven, a key foundation of “Driven for Tomorrow.” The Company aims to grow without creating future costs by considering long-term impacts on the environment, residents, stakeholders, and competitiveness—throughout the entire project lifecycle from design and construction to handover and property management.

In practice, Supalai’s sustainability approach includes five key initiatives: Comprehensive Design aligned with environmental and climate conditions, Waste Management, Smart Energy, responsible material selection, and expanded green space. These are complemented by long-term plans for Green Operations and clean energy adoption. The Company has established a roadmap toward 2030 to achieving Carbon Neutrality by 2050 (Scopes 1 and 2) to strengthen business resilience and build long-term stakeholder confidence.

Note: *Figures related to Australia are presented as THB-equivalent and may vary based on exchange rates. All Australia-related figures are calculated based on Supalai’s shareholding proportion.