Supalai Public Company Limited places emphasis on continual development of “Quality” in the systems of planning, designing, construction, sales and community service according to the laws, professional standards, and written agreements made with the customers and in consideration of stakeholder interests.
Quality Objectives
Supalai Public Company Limited has been certified for its quality management system in accordance with the international ISO 9001 standard since 2002 up to the present. The company remains committed to continuously improving its systems to enhance customer satisfaction and meet the needs and expectations of customers and stakeholders. The company’s ISO 9001 certification covers the plan layout, design, construction, sales, and after-sales service for both housing estate projects and condominium projects. The history of the company’s ISO 9001 certification is as follows:
- On May 1, 2002, the company received ISO 9001:1994 certification from the Engineering Institute of Thailand. The Certification Body Office (EIT-CBO) under the Royal Patronage and the Energy & Environmental Accredited Quality Assessment (EAQA).
- On March 1, 2003, the Company received ISO 9001:2000 certification from the Engineering Institute of Thailand, The Certification Body Office (EIT-CBO) under the Royal Patronage and the Energy & Environmental Accredited Quality Assessment (EAQA).
- On August 15, 2007, the Company had extended the certification of ISO 9001:2000 to cover “Condominium Projects”, making it the first and only real estate development company in Thailand to be ISO 9001:2000 certified for both the housing and condominium projects.
- On March 26, 2010, the Company received ISO 9001:2008 certification from Bureau Veritas Certification (Thailand) Ltd. (BVC).
- On May 11, 2018, the Company received ISO 9001:2015 certification from Bureau Veritas Certification (Thailand) Ltd. (BVC).
The company has supported the involvement of all employees in the continuous improvement of work systems and the establishment of operational standards to ensure systematic and efficient workflows, this includes fostering a risk management culture has been instilled at all levels, and supported by problem analysis processes for accurate corrective and preventive action. The company also implements several tools to drive continuous improvement, such as:
- Defining KPIs (Key Performance Indicators): Each department sets targets and measures performance accordingly.
- Continuous Improvement Initiatives: Resulting from:
- Data analysis and operational audits.
- Performance measurement (KPIs).
- Customer satisfaction surveys and feedback analysis.
- System Improvements: Based on feedback from both external ISO 9001 auditors and internal audits.
- Outsourcing Standards: Criteria for selecting, contracting, managing, and evaluating external contractors to ensure they meet the company’s quality standards.
- Management Oversight: Close supervision by top executives through:
- ISO 9001 audits by certifying bodies.
- Internal quality audits (IQA).
- Performance and KPI reporting.
The company has appointed employees from various departments as Internal Quality Auditors (IQA) for the ISO 9001. This allows employees to continuously participate in the audit of other departments. This not only ensures compliance with ISO 9001 standards, legal requirements but also with the company's internal procedures. Moreover, internal auditors provide recommendations for improvement, allowing both auditors and auditees to share knowledge and better understand interdepartmental workflows. This contributes to more efficient collaboration as internal customers.
Additionally, the company provides multiple communication channels for customers and stakeholders to communicate with the company, whether it be through feedback, suggestions, and complaints or complaints. Additionally, the company’s top executive’s places great importance on closely monitoring all processes, including regular project site visits, to identify risks or issues and implement timely risk management and corrective or preventive actions. All these efforts aim to continuously improve the quality of products and services, thereby maximizing customer satisfaction.